Web Survey Bibliography
Relevance & Research Question: Research questions increase in complexity and surveys become more demanding for respondents. In cases where respondents are required to provide burdensome information an extra incentive can help to increase the response rate towards this type of questions. The presented research focuses on incentive type and height and potential impact on response rates for such burdensome information.
Methods & Data: At the beginning of a 20-minute online survey with panel points as incentive after completion, respondents of a commercial panel were asked to provide specific information from their vehicle registration documents (VRD). In a 5x4 design 5,422 people were randomly offered incentives and instructed in various ways to increase the share of respondents providing certain codes from their VRD instead of manually entering information about their car. Incentives were a) panel-points b) raffle with the winner informed at the end of the survey c) raffle with the winner informed four weeks after the survey, d) a choice of the three prior incentives and e) no incentive. If panel points were involved, subgroups were built offering 1 to 4 points.
Results: Respondents who used data from their VRD on average needed 3 minutes longer to complete the survey. Different instructions had no impact on the experiment’s outcome. Compared to the “no incentive”-condition, monetary incentives increased the rate of VRD-used from 37.5 % to 47.3 %. The incentives’ impact was independent of respondents’ gender, age and number of points awarded. Respondents driving “premium brand”-cars reacted least on incentives, indicating a correlation between likeliness to react on incentives and economic situation (within the tested range of incentives).
Added Value: The study is the first study to investigate the impact of incentives offered for specific actions within a survey. It shows that incentives can significantly increase the response rate for burdensome information within a survey and that the incentive’s height does not significantly impact the response rate. The findings also indicate that monetary incentives effectiveness depends on the respondents’ economic situation. A raffle is economically the most efficient incentive but requires further investigation on long term effects on response rates.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - Germany (361)
- Does the Use of Mobile Devices (Tablets and Smartphones) Affect Survey Quality and Choice Behaviour...; 2015; Glenk, K.; Liebe, U.; Oehlmann, M.
- Does Personalized Feedback Increase Respondent Motivation?; 2015; Kroh, M.; Kuhne, S.
- Direction of Response Format in Web and Paper & Pencil Surveys; 2015
- Nonresponse and Measurement Bias in Web surveys ; 2015; Metzler, A.; Fuchs, M.
- Deep impact or no impact, evaluating opportunities for a new question type: Statement allocation on...; 2015; Schmidt, S.
- Approaches for Evaluating Online Survey Response Quality; 2015; Gluck, N.
- Positioning of Clarification Features in Open Frequency and Open Narrative Questions; 2015; Fuchs, M.; Metzler, A.
- A Systematic Generation of an Email Pool for Web Surveys; 2015; Silber, H.; Leibold, J.; Lischewski, J.; Schlosser, S.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Open-ended questions in Web Surveys-Using visual and adaptive questionnaire design to improve narrative...; 2014; Emde, M.
- Query on Data Collection for Social Surveys; 2014; Blanke, K., Luiten, A.
- Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys; 2014; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Post-endodontic treatment of incisors and premolars among dental practitioners in Saarland: an interactive...; 2014; Mitov, G., Doerr, M., Nothdurft, F. P., Draenert, F., Pospiech, P. R.
- Mixed-Mode Designs bei Erhebungen mit sensitiven Fragen: Einfluss auf das Teilnahme- und Antwortverhalten...; 2014; Krug, G., Kriwy, P., Carstensen, J.
- Mining “Big Data” using Big Data Services ; 2014; Reips, U.-D., Matzat, U.
- Instant Interactive Feedback in Grid Questions: Reminding Web Survey; 2014; Kunz, T., Fuchs, M.
- What Does the Satisfaction with Democracy Measure Mean to Respondents in Different Countries? How Cross...; 2014; Behr, D., Braun, M.
- Determinants of the starting rate and the completion rate in online panel studies; 2014; Goeritz, A.
- Assessing representativeness of a probability-based online panel in Germany; 2014; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- The Influence of the Answer Box Size on Item Nonresponse to Open-Ended Questions in a Web Survey; 2014; Zuell, C., Menold, N., Koerber, S.
- Does the Choice of Header Images influence Responses? Findings from a Web Survey on Students’...; 2014; Barth, A.
- Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey; 2014; Rossmann, J., Gummer, T.
- Offline Households in the German Internet Panel; 2014; Bossert, D., Holthausen, A., Krieger, U.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Confirmation Bias in Web-Based Search: A Randomized Online Study on the Effects of Expert Information...; 2014; Schweiger, S., Oeberst, A., Cress, U.
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- GESIS Panel: Sample and Recruitment; 2014
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- The Digital Divide in Europe; 2013; Zillien, N.; Marr, M.
- The Recruitment of the Access Panel of German Official Statistics from a Large Survey in 2006: Empirical...; 2013; Amarov, B.; Rendtel, U.
- Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer...; 2013; Szolnoki, G., Hoffmann, D.
- Where does the Fair Trade price premium go? Confronting consumers' request with reality; 2013; Langen, N., Adenaeuer, L.